Provide services which are above the price in value to customers
Support returns which is stable and reasonable to stockholders
Give a platform to employees to show themselves
a company making stockholders at ease
a company promoting employees development
a company providing reasonable services to different customers
a company having responsiblity to society and accetance extensively
Culture--- historic accumulation
Action --- business practice
Loyalty--- loyal to people
Faithfulness --- pursuit of honesty
pursuit of delicate services customers agree
pursuit of business success of employees
pursuit of harmonious relationship
N(Basic service)+1(Added service)+X(Potential service,standard surpassing current situation)
A workman must sharpen his tools if he is to do his work well.
See people as basis and own an enlightening system.
take customers as center
take our reputation as basis
Pursue favorable price
doing a little more everyday is the beginning of success
creating a little more everyday is the beginning of leading
progressing a little more everyday is the beginning of excellence
becoming a little more modest everyday is the beginning of Acceptance
advocate a working style of respecting work and keep promise create a working atmosphere of considering matters justly establish a scientific and reasonable maanging system form a pragmatic and efficient operating norms attract a talant group of distinguished people produce a lasting and brand enterprise label